Media Release


July 17, 2017

CFL Players’ Association partners with Enriched Academy to assist players’ finances, careers

Enriched Academy is supported by two members of Dragons’ Den – Jim Treliving and Bruce Croxon


TORONTO – The Canadian Football League Players’ Association (CFLPA) announced at a press conference, hosted earlier today in downtown Toronto, an exciting new partnership agreement with Enriched Academy.

Enriched Academy is a financial education and awareness company that will provide important assistance to CFL players in managing their finances while offering career guidance. Players will benefit by enhancing their overall financial knowledge through informative, entertaining and engaging learning programs.

CFLPA President Jeff Keeping said, “This partnership will help players manage their finances during their on-field careers and beyond.” Keeping continued, “Enriched Academy is an innovative company working with more than 10,000 clients and many major businesses and institutions to provide financial education that lasts a lifetime. The CFLPA is very pleased to offer their important services to our player members – and at no additional cost to them.”

Enriched Academy is backed by two Dragons – Jim Treliving and Bruce Croxon of the hit TV show Dragons’ Den. The company has gained significant momentum since 2013 when the co-founders, including Kevin Cochran, appeared on-air and landed a royalty deal with Treliving and Croxon. CEO Todd Peterson was later introduced to help manage the company’s growth.

“We are excited to partner with the CFLPA because their team has proven to be an extremely proactive advocate for the necessity of financial education” said Todd Peterson, CEO of Enriched Academy. “This initiative starts by empowering the players and their families with the financial knowledge and resources they need. But with this partnership, the CFLPA and its players will be helping to inspire and engage many other Canadians right around our country.”

CFLPA Executive Director Brian Ramsay said, “We want all CFLPA members to be on solid financial footing, both during their playing careers and afterwards,” Ramsay continued, “It’s easy to get caught up in the many commitments of a professional sports career and Enriched Academy is a tremendous financial resource that offers all of our members access to excellent financial education that will last a lifetime.”

Today’s announcement was held at a Boston Pizza franchise where Jim Treliving is the chairman and owner of Boston Pizza International Inc. He has also successfully invested in other business ventures including real estate development, sports and entertainment, and automotive. Bruce Croxon, co-founder of Lavalife and now head of Round13 Capital, which invests in growth-stage digital companies, was also in attendance.

For more information:  Brian Ramsay, CFLPA Executive Director at 1-800-616-6865


About the CFLPA

The Canadian Football League Players’ Association (CFLPA) is the union for professional football players in the Canadian Football League (CFL). Since 1965, the Association has worked to establish fair and reasonable working conditions while protecting the rights of all CFL players. In addition to negotiating and enforcing the terms of the Collective Bargaining Agreement (CBA), the CFLPA provides a variety of member services, builds corporate and community partnerships and works diligently for the betterment of its membership. The current CBA will be in place through 2019.


About Enriched Academy

Enriched Academy is driven by a tremendous passion to instill financial knowledge in everyone from kids, teens and young adults, to adults and yes, even grandparents. Enriched Academy recognizes that Everyone Deserves Financial Awareness and we have redefined the effectiveness of financial education by combining solid information, with entertaining, engaging and inspiring interactive learning programs.


Photography Credits to Alex D’Addese

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