Wednesday, November 15th, 2023

Unlocking Earning Potential: CFL Players’ Association Partners with BILI for Unique Earning Opportunities off the Field

Toronto, Canada - (BILI), a social commerce platform designed to improve the connection between brands and social media creators, today is launching a groundbreaking exclusive partnership with The Canadian Football League Players' Association (CFLPA). This partnership marks a significant step towards supporting CFLPA members in their quest for success both on and off the field.

The objective of this partnership is rooted in the shared mission of BILI and the CFLPA to provide CFL players with the tools they need to succeed, in particular, BILI's innovative platform empowers players to leverage their social media presence and content to unlock new opportunities as creators and influencers.

BILI offers players two exciting avenues to earn from their social media efforts:

  •  “BILI Base” empowers players to curate their own online stores on, featuring products they love. They receive a personalized link, perfect for sharing across their social media networks, and have the opportunity to earn attractive affiliate commissions, ranging from 10% to 40%, on the products sold through their stores.
  •  Meanwhile, “BILI Boost” is a dynamic program that fosters exciting collaborations between brands and players. For instance, a recent partnership with a global sports streaming service and CFL players including 2023 MVP, Henoc Muamba of the Toronto Argos. Through BILI Boost, players are compensated for crafting unique branded content and sharing it across social platforms.

“This collaboration opens up exciting opportunities for our 650 plus member players to engage with fans and bring their personal brand to life beyond the field of play. We are always looking for innovative and entrepreneurial ways to support our members today and tomorrow, and our partnership with BILI helps us do that.” says CFLPA Executive Director, Brian Ramsay.

Adrian Capobianco, co-founder and CEO at BILI says, “Our partnership with the CFLPA as the exclusive Social Commerce partner marks a game-changing moment. We offer brands access to over 10,000 creators to share and sell their products across North America. The addition of CFL athletes to our community is a great fit for many brands looking to stand out by leveraging the athlete’s personalities.”

BILI's performance-driven model operates seamlessly across all social media platforms. With a database of over 11,000 influencers across North America, collectively reaching +300 million impressions daily, BILI empowers influencers to directly earn commissions and fees from brands across these channels. Brands partnering with BILI can enjoy substantial reach, while consumers benefit from trusted influencer endorsements. BILI's rapid growth since inception, underscores its dedication to transforming the North American influencer-brand-consumer landscape, providing brands and creators a more efficient and effective Social Commerce experience.

Media Inquiries Contact:

Wendy Bairos: Communications Lead, BILI

Brendan Heisler: CFLPA Office,

About the CFLPA: The Canadian Football League

Players’ Association (CFLPA) is the union for professional football players in the Canadian Football League (CFL). Since 1965, the Association has worked to establish fair and reasonable working conditions while protecting the rights of all CFL players. In addition to negotiating and enforcing the terms of the Collective Bargaining Agreement (CBA), the CFLPA provides a variety of member services, builds corporate and community partnerships, and works diligently for the betterment of its membership. For the latest news regarding the CFLPA, please visit or follow us on social media @CFLPA.

About (BILI) (BILI) is a leading social commerce platform that empowers individuals to monetize their social media content and become influencers and creators. By connecting creators with brands and enabling them to create personalized online stores, BILI helps creators maximize their earning potential while leveraging their social media presence.