CFLPA Licensing
License the Faces of Canadian Football
Bring the personalities, stories, and identities of CFL players into your products, campaigns, and experiences through the CFLPA’s official group licensing program.
The CFLPA represents the collective name, image, and likeness rights of active Canadian Football League players. Through a single licensing agreement, brands can access the authentic identities of CFL athletes to create officially licensed merchandise, digital experiences, marketing campaigns, and fan products.
From apparel and collectibles to gaming and digital media, CFL players provide a powerful way to connect with fans across Canada.
Football & Athletic-Community Appearances
Corporate and in-person appearances
Custom Merchandise & Player Name/Image/Likeness (NIL)
Why License with the CFLPA
One Agreement. League-Wide Access.
The CFLPA group licensing program allows partners to work with the collective rights of active CFL players through a single agreement. This streamlined structure allows brands to build products and campaigns featuring multiple players across teams and markets.
Player Name, Image & Likeness
Licensed partners may incorporate approved player intellectual property into their products and marketing initiatives, including:
Player Names, Numbers & Autographs
Likenesses & Imagery
Authentic Fan Engagement
Public Speaking
Licensing agreements can support a wide range of activations including: Merchandise programs, Digital content integrations, Retail promotions, Event activations, Collectibles and trading products, and MORE!
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