For Immediate Release
Thursday, September 26, 2024
BILI Expands Partnership with CFL Players’ Association, Now Including CFLPA Academy
Toronto, Canada – BecauseILoveIt.com (BILI) today announces the expansion of its game-changing partnership with the Canadian Football League Players’ Association (CFLPA) to include the CFLPA Academy. The CFLPA Academy provides support to CFLPA members and their families to succeed in life both during and after their football careers. The Academy offers resources and programs in education, wellness, and employment. This move nearly triples BILI’s professional football creator community, adding 3,400 former players and their partners to its platform.
Building on the success of the original partnership, which empowers CFL players to monetize their social media presence, the inclusion of the CFLPA Academy now gives players even greater opportunities to connect with fans, promote brands, and build financial equity—all while preparing for life beyond the football field.
“This move triples our pro football community of creators and strengthens our position as a leader in social commerce,” said Adrian Capobianco, Co-Founder and CEO of BILI. “By integrating the CFLPA Academy, we’re not just expanding our reach—we’re empowering a new wave of athletes to turn their influence into lasting financial success. This addition of this partnership now offers our brand partners seamless access to nearly 15,000 amateur and pro athletes across North America.”
“The CFLPA Academy is dedicated to setting up our players for success after football,” added Peter Dyakowski, Interim Executive Director of the CFLPA. “Partnering with BILI enhances our mission by giving our players the tools to grow their personal brands and create new income streams.”
With this strategic expansion, BILI reinforces its position as a leader in social commerce, offering brands unparalleled access to a powerful network of athletes who are ready to drive brand engagement and revenue.
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Media Inquiries Contact:
Wendy Bairos, Communications Lead, BILI
wendy@becauseiloveit.com
Brendan Heisler, CFLPA Office
b.heisler@cflpa.com
About the CFLPA:
The Canadian Football League Players’ Association (CFLPA) is the union for professional football players in the Canadian Football League (CFL). Since 1965, the Association has worked to establish fair and reasonable working conditions while protecting the rights of all CFL players. In addition to negotiating and enforcing the terms of the Collective Bargaining Agreement (CBA), the CFLPA provides a variety of member services, builds corporate and community partnerships, and works diligently for the betterment of its membership. For the latest news regarding the CFLPA, please visit http://www.cflpa.com or follow us on social media @CFLPA.
About BecauseILoveIt.com (BILI):
BecauseILoveIt.com (BILI) is a leading social commerce platform that empowers individuals to monetize their social media content. BILI connects creators with brands, enabling them to create personalized online stores and maximize their earning potential by leveraging their social media presence. Through BILI Boost, the platform also facilitates dynamic collaborations between creators and brands, allowing influencers to craft unique branded content and earn compensation for their creativity. BILI’s innovative approach ensures that creators can turn their passion into profit, while brands benefit from authentic, impactful partnerships.
