FOR IMMEDIATE RELEASE
August 25, 2025
CFL Players’ Association Partners with Lids to Launch Custom Headwear Line Featuring CFL Players
Mississauga, ON – The Canadian Football League Players’ Association (CFLPA) is proud to announce a new partnership with Lids Sports Group, a leading retailer of licensed sports headwear and apparel. This collaboration marks a significant step forward in spotlighting all CFLPA members through a dynamic and customizable line of headwear.
Through this agreement, Lids has been granted a license to customize hats featuring CFL or CFLPA logos along with signatures of active CFLPA members.
All active CFLPA members will be invited to participate in the program, providing fans with a unique way to celebrate and support their favourite players. The customized hats will be created using Lids products, ensuring both quality and brand consistency, and will be available through select Lids retail channels.
“We’re excited to partner with Lids to deliver a new line of product that celebrates the identity of all CFL players,” said CFLPA Executive Director, David Mackie. “This is a meaningful opportunity for our members to connect with fans across the country, while building their personal brands through officially licensed merchandise.”
The CFLPA-Lids partnership is part of the Association’s broader effort to grow the visibility of CFL athletes and create new commercial opportunities for players beyond the field.
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About the CFLPA: The Canadian Football League Players’ Association (CFLPA) is the union for professional football players in the Canadian Football League (CFL). Since 1965, the Association has worked to establish fair and reasonable working conditions while protecting the rights of all CFL players. In addition to negotiating and enforcing the terms of the Collective Bargaining Agreement (CBA), the CFLPA provides a variety of member services, builds corporate and community partnerships, and works diligently for the betterment of its membership. For the latest news regarding the CFLPA, please visit www.cflpa.com or follow us on social media @CFLPA.
For More Information - CFLPA Media Contact:
Brendan Heisler, CFLPA Office | b.heisler@cflpa.com | (647) 453-4848
